Services
at a glance
CONCEPTION
Product selection, pricing (low/middle/high level), product optimisation, POS and online presentation
PRODUCT PREPARATION
Product preparation for stationary placement at the POS and for the online shop.
Making new products fit for POS and online presentation.
In the current and future development of the retail market, the classic POS presentation in stationary trade is only one of several possibilities. Online trade with its strongly increasing sales figures is becoming more and more important, and a tailor-made orientation of product preparation and product presentation is crucial for your success.
MARKET, POS AND COMPETITOR ANALYSIS
Analysis of the current supply and the current competitors in the stationary market and in online trade, in the direct and indirect setting of the cooperation partner
– Product comparisons
– Determination of the quality level
– Price structure at the POS and in online trade
– Competitors and their unique selling propositions, offers, promotions and marketing measures
QUOTATIONS
Preparation of product presentations and offers in close cooperation with the manufacturer/cooperation partner
CONTRACT NEGOTIATIONS
– Contract negotiations with retail companies and retail groups in close cooperation with the cooperation partner
– Determination of lower and upper limits of the terms with the supplier
– Review, analysis and negotiation of listing contracts
CUSTOMER SERVICE, COMMUNICATION AND LISTING COMPLETIONS
All client communication including video conferences, on-site product presentations and contract and listing negotiations are implemented by me personally.
LOYALTY OFFERS / CUSTOMER LOYALTY PROGRAMMES
– Partner: Wünsche Loyalty Brands GmbH&CO KG (Member of WÜNSCHE Group – Hamburg).
– Placement and sale of loyalty promotions/loyalty programmes in food retailing and retail in Germany and Austria
– Supplier search (strong and well-known brands) for the Wünsche Loyalty Brands customer loyalty programmes